Ron Friedmann has an interesting list of large large firms with blogs. I'm glad to see that even large law firms are beginning to see the benefits. In a separate post, Ron compares their reticence with the earlier aversion to e-mail newsletters:
Ten years ago, I suggested to a large firm that it consider e-mail alerts to clients. I reasoned that the firm was generating lots of interesting content and already sending paper updates. Why not just send occasional e-mail updates_ A look of horror crossed several faces: the liability, the work to do this, clients would view it as a bother, it would not look professional, etc.Of course, it was exactly the same with law firm web sites. First considered laughably inappropriate for law firms, they've now come to be considered a necessary part of a marketing program.Today, many firms do send e-mail updates to clients. It seems to me the time has come to make these available as blogs with an RSS feed. This is clearly not about technology - it is about serving clients. Of course, this means lawyers have to grapple with a new concept, which, as I’ve previously discussed, is often a challenge and, if technology is involved, is often perceived as a tech issue rather than business decision.
For the reasons I've been explaining for the past couple of years, blogs are on exactly the same trajectory. They provide just as much benefit or more to htmliring eLawyers as to corporate law firms.